Marketing Officer

Summary
The Marketing Officer plays a vital supporting role in helping connect our members and customers, including learners, students, professionals and organisations with ETF’s purpose; helping to grow our reach, engagement, and impact. 

Working closely with the Marketing Leads, the Marketing Officer will assist in the delivery of D2C and B2B marketing plans and campaigns that attract, nurture, convert, and retain key audience groups. This includes supporting campaigns across ETF’s product portfolio (commercial and contract). 

All marketing activity will be driven by audience insight and delivered across appropriate digital and offline channels. The Marketing Officer will help coordinate and implement campaign activity, monitor performance, and contribute to continuous improvement to meet lead generation and engagement objectives. 

This role is ideal for someone looking to build hands-on experience in marketing within a mission-driven organisation. 

Responsibilities
- The Marketing Officer will support acquisition, retention, and engagement targets through the execution of audience-led marketing activities across multiple channels, markets, and audience groups. 

- Support Marketing Leads to develop high-quality and innovative marketing plans, including ‘always on’ activities to support annual targets for acquisition, retention, and engagement. 

- Schedule, co-ordinate and deliver audience-led marketing activities aimed at generating marketing-qualified leads for ETF products and services – based on audience insight and campaign briefs.  
 
- Deliver email marketing campaigns using ETF’s email platform—responsible for selecting data (in accordance with GDPR policies), building and sending emails, setting up automations, and continuously optimising performance and engagement.  
 
- Build, launch and optimise digital marketing campaigns, including paid social, organic social media, and website content. Support testing, performance tracking, and reporting of campaign results. 
 
- Work closely with internal teams to help map and improve customer journeys that support conversion, engagement, retention and cross marketing. 
 
- Support the development of marketing materials, multimedia assets, web content, presentations, and events collateral targeting individual customers and members. 
  
- Support the planning and delivery of ETF’s presence at events, helping to coordinate logistics, ensure brand consistency, and track performance. This may include attending events to support on-the-day delivery and represent the organisation professionally. 
 
- Track and report on campaign performance and budget, compiling key insights and recommendations for ongoing optimisation and sharing with relevant teams. 
  
- Liaise with internal teams and external partners (such as creative agencies or freelancers) to support the development of marketing materials and content that align with ETF brand guidelines and audience needs.

- Contribute to a collaborative, customer-focused culture by working flexibly with the wider Marketing and Communications team and being open to learning, experimentation, and continuous improvement. 
 
*Use of generative AI in carrying out your responsibilities is expected. 

Internal contacts: Marketing and Communications, Customer Experience, Finance, Sales and Customer Success, Business Development, Professional Development (including Membership, CPD, Statues), and Research and Evaluation.   
 
External contacts: Marketing and Digital Agencies, Event Contractors, Copywriters, Designers, External Media and Advertisers, ETF Members and Customers, and Partners, and FE and Skills providers (e.g. FE Colleges, Independent Training Providers, Adult Education Centres etc.) and Partners).  
 
DBS check – Required. Although you will not be working directly with young people or vulnerable adults this role may involve you visiting education providers and you will be required to undertake a DBS check. The purpose of DBS check is to assist employers and organisations in making safer recruitment decisions in relation to job roles connected to regulated activities provided to vulnerable adults and children and help assess the suitability of applicants for positions of trust. 

Hybrid Working at ETF: The postholder will be expected to be in the office at least once a week, with occasionally being in the office (or customer site) for particular events or meetings more than once in a week. To find out more, please ask if you are invited to interview and ask to see our Hybrid Working policy.